When it comes to interactive event games, two formats consistently stand out: gumball machines and claw machines. Both attract attention, both create engagement, and both can be fully branded. But they work very differently in practice.
A claw machine is an interactive skill-based arcade game where players use a joystick to grab plush toys or prizes, whereas a giant gumball machine is a passive, guaranteed-vending container that dispenses large prize filled capsules purely on prize given.